Diagnosing and breaking a two-year growth plateau
Marketing spend kept rising, but revenue had flattened and the team couldn't agree on why.
Illustrative example- A digital-first personal-care brand
- Client
- D2C personal care
- Industry
- Growth Transformation
- Solution
- 10 weeks
- Duration
Results
- Repeat-purchase rate
- +24%
- Blended acquisition cost
- −19%
- Revenue in two quarters
- +16%
The challenge
The brand had scaled quickly on paid social. Customer-acquisition costs were climbing, and each function had its own explanation for the slowdown.
Our approach
How we applied the GROW Framework — from data to decisions and measurable growth.
Analysed cohort, channel, product and customer-review data across three years of orders.
Showed the real constraint was repeat purchase—not acquisition—driven by a weak second-order experience in two hero categories.
Re-balanced budget from acquisition to retention, re-designed bundles and launched a subscription pilot.
Built a retention dashboard and monthly test-and-learn cadence.
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